AI in E-commerce Market to be Worth $11.1 Billion by 2031
“AI in E-commerce Market to be Worth $11.1 Billion by 2031”
Meticulous
Research®—a leading global market research company,
published a research report titled, ‘AI in E-commerce
Market by Technology (ML, NLP, Computer Vision), Business
Model, Deployment Mode, Product Offering (Beauty & Fashion, Pharmaceutical,
Electronic), End User (B2B, B2C), and Geography
- Global Forecast to 2031.’
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According to this latest publication from
Meticulous Research®, the global AI in
e-commerce market is projected to reach $11.1 billion by 2031, at a CAGR of
17.8% during the forecast period. The growth of the AI in e-commerce
market is attributed to the increasing need for customer retention in the
e-commerce industry, growing usage of social media and social commerce, rising
penetration of the internet and smartphones, and increasing need to improve and
automate inventory management systems. However, the high initial investment
restrains the market’s growth.
Moreover,
the increasing penetration of voice recognition technology offers significant
opportunities for the growth of the global AI in e-commerce market. However,
data privacy concerns and a lack of skilled labor pose a challenge to the
market's growth.
Meticulous
Research® has segmented this market based on
technology, business model, deployment mode, product offering, end user, and
geography for efficient analysis. The study also evaluates industry competitors
and analyzes the market at the regional and country levels.
Based on technology, the global AI in
e-commerce market is segmented into machine learning (ML), natural language
processing (NLP), computer vision, deep learning, and other technologies. In
2024, the machine learning (ML) segment is expected to account for the largest
share of the global AI in e-commerce market. The large market share of this
segment is attributed to the increasing use of machine learning technology in
customer experience management, customer behavior tracking, and predictive
merchandising to engage customers and increase productivity. It offers
personalized product recommendations to enhance the customer shopping
experience. It also helps design effective sales strategies through various
pricing factors such as seasonality, supply, and demand to boost sales through
real-time and dynamic price adjustments.
However,
the computer vision segment is projected to register the highest CAGR during
the forecast period. The growth of this segment is attributed to the increasing
organizations' need to organize and monitor the inventory on their website and
the increasing demand for better product discovery, reduced cost, better buying
experience, and improved security.
Based on business model, the global AI in
e-commerce market is segmented into horizontal e-commerce and vertical
e-commerce. In 2024, the horizontal e-commerce segment is expected to account
for the larger share of global AI in e-commerce market. The horizontal
e-commerce model caters to a diverse product category and hence enjoys a large
section of consumers and high sales, contributing to the high share of the
segment. Horizontal e-commerce platforms often use a marketplace model, where
third-party sellers can also list and sell their products on the platform. This
allows for even greater product variety and selection, as well as increased
competition and potentially lower prices for customers.
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However,
the vertical e-commerce segment is projected to register the highest CAGR
during the forecast period. The vertical E-commerce model allows businesses to
offer customers a specialized and tailored shopping experience within a
specific product category or industry. By focusing on a specific niche,
businesses can differentiate themselves from larger, more generalized
e-commerce platforms and establish a strong brand identity.
Based on deployment mode, the global AI in
e-commerce market is segmented into on-premise deployment and cloud-based
deployment. In 2024, the on-premise deployment segment is expected to account
for the larger share of the global AI in e-commerce market. The large market
share of this segment is attributed to the high preference for on-premise
deployments among large enterprises and security issues associated with cloud
deployments.
However,
the cloud-based deployment segment is projected to register the highest CAGR
during the forecast period. The growth of this segment is attributed to the
rapid evolution of new avenues for cloud-based deployments, a decrease in the
cost of cloud-enabling technology, the growing use of learning analytics, and
the increasing incorporation of cloud-based solutions by small and medium-scale
enterprises.
Based on product offering, the global AI in
e-commerce market is segmented into beauty & fashion products, travel &
tourism products, electronic products, household products, pharmaceutical
products, food & beverage products, sports/fitness products, automotive
products, and other products. In 2024, the beauty & fashion products
segment is expected to account for the largest share of the global AI in
e-commerce market. The large market share of this segment is attributed to the
rapidly changing customer behavior and preference towards online shopping, the
high demand for cosmetics and clothing, and the rising popularity of mobile
wallets.
However,
the electronic products segment is projected to register the highest CAGR
during the forecast period. The growth of this segment is attributed to the
high demand for electronic devices, including smartphones, and the
incorporation of advanced technologies, including chatbots, face recognition
payments, and image/voice search technologies, to enhance customer engagement
in online shopping platforms.
Based on end user, the global AI in
e-commerce market is segmented into B2B and B2C. In 2024, the B2B segment is
expected to account for the larger share of the global AI in e-commerce market.
The large market share of this segment is attributed to the increasing need for
B2B transaction security, the increasing focus of organizations to boost their
brand name, and the increasing adoption of AI for pricing optimization,
inventory management, improved efficiency, and increased profitability.
Moreover, the segment is also projected to register the highest CAGR during the
forecast period.
Based on geography, the global AI in
e-commerce market is segmented into North America, Europe, Asia-Pacific, Latin
America, and the Middle East & Africa. In 2024, Asia-Pacific is expected to
account for the largest share of the global AI in e-commerce market. Factors
such as large consumer groups, growing penetration of smartphones and the
internet, rising disposable income, and technological advancement in various
countries such as South Korea and Japan drive the growth of AI in e-commerce
market. Moreover, this region is also projected to register the highest CAGR
during the forecast period.
Key Players
The key
players operating in the global AI in e-commerce market are Amazon Web
Services, Inc. (U.S.), Google LLC (U.S.), IBM Corporation (U.S.), Alibaba Cloud
(China), Intel Corporation (U.S.), Microsoft Corporation (U.S.),
Shelf.AI (Portugal), Appier Inc. (Japan), NVIDIA Corporation (U.S.),
Granify, Inc. (Canada), Oracle Corporation (U.S.), Manthan Software Services
Pvt. Ltd. (U.S.), SAP SE (Germany), LivePerson, Inc. (U.S.), and Twiggle Ltd.
(Israel).
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Key questions answered in the report:
· Which are
the high-growth market segments in terms of technology, business model,
deployment mode, product offering, end user, and geography?
· What is the
historical market for AI in e-commerce?
· What are
the market forecasts and estimates for the period 2024–2031?
· What are
the major drivers, restraints, and opportunities in the global AI in e-commerce
market?
· Who are the
major players in the global AI in e-commerce market, and what are their market
shares?
· What is the
competitive landscape like?
· What are
the recent developments in the global AI in e-commerce market?
· How do
major players adopt the different strategies in this market?
· What are
the geographic trends and high-growth regions in the market?
· Who are the
emerging players in the global AI in e-commerce market, and how do they compete
with the other players?
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