Kombucha Market: Projected to Reach $12.36 Billion by 2031, Growing at a 19.9% CAGR
Meticulous Research®, a leading global market research
company, has released a new report titled “Kombucha Market—Global
Opportunity Analysis and Industry Forecast (2024–2031)”. According to the
report, the global kombucha market is projected to reach $12.36 billion by
2031, growing at a CAGR of 19.9% during the forecast period.
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The growth of the kombucha market is fueled by increasing
consumer health consciousness, rising consumption of fermented tea beverages, a
shift toward natural and organic products, and the growing prevalence of
gastrointestinal diseases. However, the market faces challenges such as
stringent regulatory requirements and elevated production costs, which may
hinder growth.
Despite these challenges, significant growth opportunities
are anticipated due to the emergence of new distribution channels. Nonetheless,
the market must navigate obstacles like varying taste preferences among
consumers. A key trend driving the kombucha market is the increasing preference
for functional beverages.
Key Players
The kombucha market is moderately competitive, with several
global, regional, and local players contributing to its growth. Prominent
players in this market include:
- The
Coca-Cola Company (U.S.)
- PepsiCo
Inc. (U.S.)
- Molson
Coors Beverage Company (U.S.)
- The
Hain Celestial Group, Inc. (U.S.)
- Health-Ade
LLC (U.S.)
- Reed's
Inc. (U.S.)
- GT’s
Living Foods LLC (U.S.)
- Brew
Dr. Kombucha (U.S.)
- NessAlla
Kombucha (U.S.)
- Humm
Kombucha, LLC (U.S.)
- Remedy
Drinks Pty LTD (Australia)
- Live
Soda, LLC (U.S.)
- Unity
Vibration Kombucha (U.S.)
The report provides detailed insights into industry
competitors and analyzes the market at regional and country levels.
Market Insights by Segment
Product Type
The conventional kombucha segment is expected to dominate the market,
holding 96.7% of the total market share in 2024. This dominance is primarily
attributed to its affordability, widespread availability, and consumer
familiarity. Conventional kombucha’s probiotic-rich composition and
cost-effectiveness further contribute to its popularity compared to hard
kombucha.
Type
The flavored kombucha segment is anticipated to lead the market in 2024.
Increasing demand for innovative beverages and premium flavored options,
coupled with health and wellness trends, are driving growth in this segment.
Flavored kombucha combines health benefits with appealing taste profiles,
making it a preferred choice for consumers.
Nature
The organic kombucha segment is projected to hold the largest market
share in 2024, driven by growing consumer demand for organic products. Health,
sustainability, and environmental concerns have spurred a significant shift
toward organic kombucha offerings.
Packaging Type
The bottles segment is expected to dominate the packaging market in
2024. Bottles provide superior protection for kombucha, preserving its flavor
and quality while ensuring convenience and portability. Glass bottles, in
particular, elevate the beverage's premium and artisanal image by showcasing
its natural colors and effervescence.
Distribution Channel
The supermarkets & hypermarkets segment is projected to hold the
largest share of the kombucha market in 2024. Increased shelf space, a rising
number of retail outlets, and consumer preference for modern grocery shopping
contribute to the growth of this distribution channel. Supermarkets and
hypermarkets also leverage strong supplier networks to effectively stock and
distribute kombucha products.
Geographic Analysis
This report provides a comprehensive analysis of the
kombucha market across major regions, including:
- North
America (U.S., Canada)
- Europe
(Germany, France, U.K., Italy, Spain, Netherlands, and Rest of Europe)
- Asia-Pacific
(China, Japan, India, South Korea, Australia, Thailand, and Rest of
Asia-Pacific)
- Latin
America (Brazil, Mexico, Argentina, and Rest of Latin America)
- Middle
East & Africa (Saudi Arabia, South Africa, UAE, and Rest of Middle
East & Africa)
In 2024, North America is expected to dominate the
market, holding 48.6% of the total share, followed by Europe and Asia-Pacific.
North America’s kombucha market is projected to reach $1,685.3 million in 2024,
driven by a well-established food and beverage processing industry, heightened
awareness of kombucha’s health benefits, and growing consumer preference for
fermented and low-calorie beverages.
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